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EXPO’s Guide to Major Show Management Companies |
April 2008
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Working with destination management companies |
| Tips on locating, hiring and contracting with destination management companies |
November/December 2006
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Site Selection Made Easy |
| 45 tips on how to maximize your time during site inspections, plus a list of the best tech tools for researching destinations |
November/December 2006
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Bill reconciliation |
| The most common billing issues to be aware of and tips for reviewing your invoices |
September 2006
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Cheat Sheet: Ground Transportation |
| Whether you delegate the responsibility to a
reputable destination management company or work directly with
providers, here’s what you need to know about ground transfers. |
February 2006
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Step-by-Step: Budgeting for a new show |
| Five steps for creating a budget and projecting revenues and expenses |
April 2005
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Step-by-Step: Hiring a marketing agency |
| Five steps for finding, vetting and hiring the best marketing firm to meet your show’s needs |
March 2005
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Cheat Sheet: Food and beverage |
| Cost-saving tips and advice on planning your next meal function |
July/August 2004
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Cheat Sheet: Sight and sound |
| Using the latest A/V technologies at your show can
be complicated and expensive. Here are some tips for saving money on
your A/V bill. |
April 2004
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Cheat Sheet: Exhibitor lead tracking |
| Helping exhibitors become more successful at
following up on leads generated at your show will give your event
greater value in their future marketing plans. |
March 2004
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Cheat Sheet:Digital show graphics |
| Learning the lingo of graphic design helps ensure
that show managers provide contractors with exactly what they need to
get the best results when producing show graphics. |
February 2004
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Cheat Sheet: Hiring celebrity speakers |
| What every show manager should know before booking and signing a contract with a high-profile speaker |
January 2004
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Competitive Intelligence |
| Intelligence gathering and analysis are critical to exhibit sales in today’s increasingly competitive show environment |
September 2003
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Attracting international attendees |
September 2003
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Choose wisely |
| Advice from general contractors about selecting the right facility |
February 2003
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7 Great Conference Strategies |
| Try these seven tactics to move your conference sessions from good to great |
November/December 2002
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What exhibitors want |
| Putting together an award-winning exhibitor service manual |
October 2002
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Life Cycle of a Show |
| Making the most of the opportunities at every stage — from launch to maturity |
May 2002
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Around the world |
| Tips on helping your exhibitors choose a freight forwarder for an international show |
May 2001
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The Evolution of CVBs |
| Serving exhibitionsfor more than a century |
April 2001
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Time Out |
April 2000
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How Much is Enough? |
| Don't raise rates at the expense of margins.Rate
setting is an unusual white knuckle exercise.As much an art as it is a
science.As much a game of chicken as it is a fiduciary
responsibility.Change too little and you leave money on the
table.Change too much and you kill the golden goose. |
September 1999
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The Marketer's Almanac |
| Tips and timetables for planning your marketing program |
March 1998
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Whose Floor is it Anyway? |
| Deputize a floor manager to help keep the peace |
June 1997
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The Visibility Campaign |
| How to grab media attention and beat out the competition |
May 1997
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Launching New Shows: A step-by-step guide |
| How to proceed from inspiration to the "Go" decision |
April 1997
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The Budget Boogie |
| How to build a budget from the bottom up |
March 1997
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Care and Maintenance of Show Sponsors |
March 1997
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The Site Selection Companion |
| Where do you want to go next? |
March 1997
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Enlisting Government Support |
| U.S. Department Of Commerce programs unite international buyers and sellers |
November/December 1996
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Dealing with Exhibitor-Appointed Contractors |
| Unresolved issues can plague relationshipsbetween show managers and the EACsthat work at their events |
October 1996
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Outsourcing Booth Sales |
| How to hand it over to a qualified contractor |
September 1996
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Show Management for the Year 2000 |
| Here's what it takes to get exhibitors to your event and on the show floor |
September 1996
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Registration Revelation |
| Off-the-shelf, customized or contracted -- whatever the source,be sure your system captures data for future use |
June 1996
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Limiting Show Liability |
| Assume a lawsuit is imminent --protect yourself by managing risk |
July/August 1995
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Stop, Thief! |
| Tips and tricks to safeguard property on the show floor |
June 1995
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Perfect Picks |
| With a detailed RFP, show managers select the service contractors best suited to their needs. |
March 1995
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Making PR Pay Off |
| Think of public relations as a profit center |
April 1994
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Creative Negotiations |
| The changing structure of facility contracts |
November/December 1993
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Maximizing Media |
| How press kits and pressrooms can help |
September/October 1993
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Researching New Shows |
| Is there a magic formula? |
September/October 1993
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Risky Business |
| Evaluating your insurance needs |
July/August 1993
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Partners in Promotion |
| Exhibitors and show managers join forces to promote attendance |
May/June 1993
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Show Rules and Regulations |
| An overview of industry practices |
May/June 1993
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Help wanted |
| Tips for hiring and training temporary workers |
November/December 1992
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Exhibitor Newsletters |
| Important tools for educating exhibitors |
November/December 1992
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Promoting New Shows |
| Creating awareness and credibility |
July/August 1992
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Blow Your Own Horn |
| Adding public relations to your promotion campaigns |
March/April 1992
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Exhibitor Advisory Committees |
| Offering more than just advice |
March/April 1992
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The Written RFP |
| Why bother? |
September/October 1991
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Beyond the Fine Print |
| Coping with facility contracts |
July/August 1991
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Show Evaluation Techniques |
| Find out how well your show did, and why |
November/December 1990
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Winning the Name Game |
| Build and maintain great exhibitor prospect lists |
September/October 1990
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Service Contractors |
| Making the right choices |
September/October 1990
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Floorplan design |
| Layouts that do more then just maximize space |
July/August 1990
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Who's On First? |
| An examination of booth assignment systems |
July/August 1990
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How Liable Are You? |
| Insurance becomes a high-stakes game of "keep-away" |
March/April 1990
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Exhibitor Training |
| Whose responsibility is it? |
March/April 1990
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Why Don't They Read the Manual? |
| User-friendly style creates best-selling exhibitor manuals |
March/April 1990
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Conquering Direct Mail |
| Part 1:Improving attendance through better list management |
November/December 1989
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