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Preparing Your Show For Sale |
April 2008
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Surviving a Down Economy |
February 2008
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Cheat Sheet: Prepare to Launch |
January 2008
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Marketwatch: Sales compensation |
January 2008
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Lessons from 2007 |
January 2008
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Finding investors to bankroll your business |
July/August 2007
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EXPO’s 2006 Financial Benchmarking Study: How do your numbers compare? |
| EXPO’s 2006 financial benchmarking study tracks
the performance of exhibitions in terms of income, expenses and profits
in a range of categories |
November/December 2006
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Executive Roundtable: Budgeting for 2007 |
| Industry execs share their strategies for next
year, including revenue and expense projections. Find out how they plan
to grow their shows and offset rising costs. |
October 2006
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Bill reconciliation |
| The most common billing issues to be aware of and tips for reviewing your invoices |
September 2006
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ALA takes a chance on New Orleans |
| Following Hurricane Katrina, 87 events cancelled
or moved to other cities, taking with them more than $2 billion worth
of meetings, convention and trade show business from the city of New
Orleans. But ALA decided to stand by its commitment to come to New
Orleans, becoming the first citywide convention in 10 months. EXPO
brings you the real story behind how the show came together, and what
other organizers can expect in New Orleans. |
September 2006
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Step-by-step: Crisis management |
| Five steps for developing a plan, communicating during a crisis and dealing with the financial impact |
January 2006
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Cheat Sheet: Cancellation insurance |
| Hurricanes, fires, terrorism and any number of
unexpected factors can force a show cancellation. Here’s what you need
to know before buying cancellation insurance. |
January 2006
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Step-by-Step: Post-show surveys |
| Five steps for planning and using post-show research to help improve your next event |
November/December 2005
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Lessons Learned |
| How industry leaders are dealing with the impact of Hurricanes Katrina and Rita on their businesses in the short and long term. |
November/December 2005
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4 Outsourcing Strategies That Work |
| Once viewed as a cost-cutting measure, outsourcing
part or all of your show management has proven to be smart strategy for
some associations that have taken advantage of expert knowledge while
allowing staff to stay focused on organizational objectives. Find out
why outsourcing vs. staffing up works for these associations. |
November/December 2005
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B2B Media Trends & Forecast |
| VSS predicts that trade show spending will increase 6.1 percent to $9.71 billion in 2005 |
October 2005
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Marketwatch: Staffing |
| Outlook for hiring looks solid for 2006 |
September 2005
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The allure of the B2C event market |
| Case Study: Ziff Davis Media used its IT expertise
and B2B event experience to launch DigitalLife 2004, a consumer
technology event, earning it EXPO’s Best New Consumer Show Award for
2005. Find out how they signed major technology companies and drew
25,000 attendees to this first-time event. |
September 2005
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Building a plan for 2006 |
| Leading industry execs from 8 organizations share
their strategies for next year, including growth projections, leading
competitive issues, major changes and key objectives |
September 2005
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The ROI of Research |
| Strategic research is critical to the success of
your event, but it can also be expensive. Here are 5 common research
objectives and 4 cost-effective techniques. |
July/August 2005
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Financial benchmarking |
| Show organizers average 44 percent profit margin for their largest shows |
July/August 2005
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Anatomy of an Association Acquisition |
| Case Study: AIIM sold its biggest asset to
Advanstar to focus its resources on meeting member needs. Here’s how
the two organizations successfully blended the AIIM and ON DEMAND shows
to create an enterprise IT flagship event. |
July/August 2005
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Marketwatch: Nontraditional events |
| Show organizers are planning more nontraditional events in 2005 compared with 2004 |
June 2005
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Cheat Sheet: Savings for smaller shows |
| Even if your small or mid-sized show doesn’t carry
the clout of the big guys, there are still ways to save money without
making it appear you’re cutting corners. |
June 2005
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Can a show survive a struggling industry? |
| Every industry faces ups and downs. But when the
industry is down, the show doesn’t have to be. Here’s how to keep your
show going strong even as your industry deals with challenge and
change. |
June 2005
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Would your show work in China? |
| The Chinese economy is exploding, and the hype
surrounding the market is difficult to ignore. Does the economic
expansion translate to big bucks for U.S. show organizers? |
May 2005
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Marketwatch: Most show organizers expect contractor budgets to stay the same in 2005 |
April 2005
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Step-by-Step: Budgeting for a new show |
| Five steps for creating a budget and projecting revenues and expenses |
April 2005
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What’s Your Show Worth Now? |
| Backed by generous lenders and low interest rates,
equity investors like Tom Kemp are in the market for robust media
properties with rich customer databases. Strategic buyers looking to
strengthen their competitive positions aren’t far behind. Find out
if your show could be an acquisition target. |
April 2005
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Best Practices: Secret ingredient |
| Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets |
February 2005
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Marketwatch: Show organizers predict banner year for revenue |
February 2005
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Co-location goes mainstream |
| The co-location trend is accelerating, in part,
due to diminishing participation in shows by both attendees and
exhibitors. For FMI and many other show organizers, co-location brings
synergy to events with overlapping markets, increasing buyers for
exhibitors and enhancing education and product awareness for attendees. |
November/December 2004
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Trading Places |
| With so many similarities between publishing and
trade shows, show managers who’ve made the switch may have the edge.
They bring a unique B2B perspective from publishing that both
complements and contrasts with trade shows. Find out what they know —
and how to put these publishing strategies to work at your next show. |
May 2004
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Best Practices: Privacy please |
| Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference |
April 2004
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Local interest |
| Across America, many show managers are looking to
regional events to capture attendees no longer coming to national
events, or to extend a brand. But are regional shows right for your
organization? |
April 2004
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Where to work |
| Reed Exhibition Cos. and other for-profits offer
extensive benefits, competitive salaries and a wide range of incentives
to hire and retain top talent |
March 2004
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Best Practices: Just married |
| Two associations replace their annual shows with a single, more profitable event |
March 2004
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Where to work |
| Reed Exhibition Cos. and other for-profits offer
extensive benefits, competitive salaries and a wide range of incentives
to hire and retain top talent |
March 2004
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Best Practices: e-Venture |
| Regional publisher uses e-mail newsletter to test-market new event |
February 2004
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Inside Jupitermedia |
| While Alan Meckler publicly rants about the future
of technology trade shows, a “brain trust” of editors, analysts and IT
professionals quietly builds an online media powerhouse. |
February 2004
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Cream of the Crop |
| How five new shows yielded success in 2003 |
January 2004
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Best Practices: Keep on truckin' |
| Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years |
January 2004
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Hand-delivered |
| Personal invitations bring Hispanic food and beverage buyers to New York debut |
November/December 2003
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Sliding scale |
| Bringing sales in house and packaging booth space
with magazine advertising has cut Allured’s sales compensation expense
by 4 percent and nearly doubled booth sales |
November/December 2003
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What’s your risk tolerance? |
| 3 shows weigh the risks vs. rewards of growing in mature markets |
November/December 2003
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The Innovators |
| 5 newcomers to the industry apply unconventional
wisdom to producing shows. Find out how these leaders extended their
brands, redefined their target audiences and formed strategic
partnerships to grow their shows. |
November/December 2003
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Trade Show 2010 |
| 10 show strategies for the future, excerpted from Francis Friedman’s white paper on trends and challenges 2003-2010 |
Octover 2003
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Fuel to the fire |
| Cygnus shuts down regional show and launches a
national event, nearly doubling its size while drawing 45 percent of
attendees from outside the region |
September 2003
|
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Competitive Intelligence |
| Intelligence gathering and analysis are critical to exhibit sales in today’s increasingly competitive show environment |
September 2003
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The Secret to Double-Digit Growth |
| Think growth is impossible during the current
market downturn? It’s not. But you’ll have to look beyond booth sales.
A new business book, How to Grow When Markets Don’t, explores
an innovative business model for growth in a no-growth environment.
Here are strategies to grow your organization, drawn from case studies
of companies outside our industry posting double-digit growth despite
the slow economy. |
June 2003
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Are room blocks history? |
| Booking outside the block is affecting every
industry segment. Show managers face hefty attrition fees. CVBs can’t
track group business. Hotels are losing guaranteed business when they
need it the most. Housing companies are losing market share. But
exhibitors and attendees are winning with cheaper rates. How the
industry is solving the housing crisis |
May 2003
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The master planner |
| The emphasis in show management is now less about operations and more about big-picture concepts like show value and fit |
March 2003
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Why are these shows thriving? |
| Despite the negative effect of Sept. 11, economic
woes and spending-conscious companies, four shows thrive by revving up
their marketing and promotions efforts. |
October 2002
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Treasure Hunt |
| Where do show companies find the capital to see them through tough times? |
May 2002
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Life Cycle of a Show |
| Making the most of the opportunities at every stage — from launch to maturity |
May 2002
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Cheap tricks |
| 7 tips for cutting Web site costs |
November/December 2001
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New Conditions for New Shows |
| What does it take to launch a show today?
Fasterreaction times, more detailed research and a strong understanding
of the market, for starters. Find out how launches have changed with
the changing landscape. |
July/August 2001
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New Conditions for New Show Launches |
| What does it take to launch a show today?
Faster reaction times, more detailed research and a strong
understanding of the market, for starters. Find out how launches have
changed with the changing landscape. |
July/August 2001
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How to outsource show management services—and keep your job! |
| Is teamwork the answer to taking charge of your show? |
March 2001
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Marquee Deals of2000 |
| Market forces converged last year to rock the industrywith five deals worth nearly $2 billion |
January 2001
|
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New Realities for the New Economy |
| Rules of Survival for the Network Economy: |
November/December 2000
|
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How Much Is Enough? |
| Don't raise rates at the expense of margins. |
September 1999
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Growth through Acquisitions and Other Strategies for Success |
| Tales from the front lines of management |
April 1997
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Launching New Shows: A step-by-step guide |
| How to proceed from inspiration to the "Go" decision |
April 1997
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The Budget Boogie
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March 1997
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Joint Venture, Joint Victory |
February 1997
|
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Should You License Your Show Name? |
| It's a shorter but tricky route overseas |
November/December 1996
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How the Tortise Benchmarked the Hare |
| and other tales of best practices |
October 1996
|
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Outsourcing Booth Sales |
| How to hand it over to a qualified contractor |
September 1996
|
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Porcine Profits |
| Are your margins overblown? |
July/August 1996
|
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Show Synergy |
| When target markets overlap, concurrent shows can boost ROI for everyone |
January 1996
|
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How Much Is Your Show Worth? |
| CLASSIFIED Family-owned trade show business seeks
buyer. Great potential! Anxious seller retiring to tropics. No
reasonable offer refused. Call 1-800-BUY-SHOW. |
November/December 1995
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The Value Equation |
| How important can a cookie be? |
June 1995
|
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Producing More Profitable Shows |
| Maintaining the right balance between revenues and expenses can ensure your show's succe |
January 1995
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What Do Attendees Really Want? |
| Quality research can be key to understanding what motivates attendees |
November/December 1994
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Rules of the Road |
| Strategic planning steers your business in the right direction |
October 1994
|
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The Business of Show Business |
| Focusing on your show is vital, but expanding your focus is essential to growth |
July/August 1994
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Outsourcing Show Services |
| Adding experts to your management team |
June 1994
|
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A Perfect Union |
| Creating balance and harmony when merging expositions |
April 1994
|
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Bienvenidos! |
| Producing a show in Mexico |
March 1994
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Growing Pains |
| Managing your show's ups and downs |
March 1994
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Showtime! |
| Time management for show managers |
January 1994
|
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Researching New Shows |
| Is there a magic formula? |
September/October 1993
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Joint Ventures |
| Paving the road to international markets |
July/August 1993
|
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Enhancing Your Bottom Line |
| Creative techniques for increasing revenues and decreasing expenses |
May/June 1993
|
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SOS! It's the Same Old Show |
| Breathing new life into an old event |
January/February 1993
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Help Wanted |
| How to find the right people and train them for success |
November/December 1992
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All Sales Final |
| The business of buying and selling expositions |
September/October 1992
|
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Promoting New Shows |
| Creating awareness and credibility |
July/August 1992
|
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On Foreign Soil |
| Producing overseas expositions |
May/June 1992
|
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Trading Places |
| What can trade and consumer show managers learn from one another? |
May/June 1992
|
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Don't Quit Your Day Job |
| The highs and lows of starting a show management company |
January/February 1992
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Financial Monitoring Systems |
| How good are you at "making budget" |
November/December 1991
|
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What's Your Type? |
| An important new theory on the selling nature of expositions |
November/December 1991
|
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Buying Talent and Experience |
| When outside show management is the answer |
July/August 1991
|
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Launching New Shows |
| It takes more than just a great idea |
March/April 1991
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Show Evaluation Techniques |
| Find out how well your show did, and why |
November/December 1990
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