Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
In
this section, you’ll find articles specifically related to for-profit
shows and for-profit companies, including case studies, for-profit show
trends, owning/managing for-profit companies, etc. (Most articles in
EXPO pertain to both association and for-profit shows. If you’re
looking for information on a general show management topic [for
example, booth sales], click on the appropriate tabs on the left side
of the page or search by keyword.)
February 2008
50 percent equity partnership teams for-profit with association to grow show revenue
October 2006
An inside look at the big ideas that launched five breakout companies
April 2006
The ad:tech Connect family of products experiments with interactive marketing technologies
January 2006
Search Engine Strategies achieves high rankings with audience-approved presenters
October 2005
Reed makes 50 percent profit margin on debut edition of Web-based Wireless Expo
October 2005
Accessories Show cuts attendee database by half to
more than double attendance, quadruple the show floor and grow revenue
132 percent since 1998
September 2005
dmg world media’s 12-year growth through
acquisitions in strategic markets built the foundation. Four more
yearsof integration and in-fill produced 300-plus B2B and B2C
exhibitions in 25 countries. What’s next?
September 2005
Case Study: Ziff Davis Media used its IT expertise
and B2B event experience to launch DigitalLife 2004, a consumer
technology event, earning it EXPO’s Best New Consumer Show Award for
2005. Find out how they signed major technology companies and drew
25,000 attendees to this first-time event.
September 2005
Case Study: AIIM sold its biggest asset to
Advanstar to focus its resources on meeting member needs. Here’s how
the two organizations successfully blended the AIIM and ON DEMAND shows
to create an enterprise IT flagship event.
July/August 2005
Exhibitor advisory board prompts ISH North America to change show rotation cycle
July/August 2005
IDG World Expo packages open source education for export to global markets
June 2005
Live edition of Chain Leader magazine generates pages and profits
June 2005
CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference
May 2005
They’re risk takers, big-picture thinkers and
creative strategists. They’re the ones we all watch — and sometimes
copy. They’re the...
April 2005
Company at-a-glance resource guide to U.S. for-profit show organizers
April 2005
Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets
February 2005
Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show
November/December 2004
Penton’s online trade show produces steady stream of leads for a handful of exhibitors
October 2004
Once partners now competitors, AHMA and Reed Exhibitions vie for hardware industry dominance in the aftermath of an ugly split
September 2004
Company at-a-glance resource guide to U.S.
for-profit show organizers, including company contact information, top
executives, total number of events, industries served, largest shows,
number of employees and U.S. show revenue in 2003 (if available).
July/August 2004
U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships
April 2004
Regional publisher uses e-mail newsletter to test-market new event
February 2004
Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors
February 2004
While Alan Meckler publicly rants about the future
of technology trade shows, a “brain trust” of editors, analysts and IT
professionals quietly builds an online media powerhouse.
February 2004
How five new shows yielded success in 2003
January 2004
3 shows weigh the risks vs. rewards of growing in mature markets
November/December 2003
Personal invitations bring Hispanic food and beverage buyers to New York debut
November/December 2003
Bringing sales in house and packaging booth space
with magazine advertising has cut Allured’s sales compensation expense
by 4 percent and nearly doubled booth sales
November/December 2003
Expecting protestors at the agricultural
technology show, management coordinated procedures with a government
Security Team and local police
October 2003
Cygnus shuts down regional show and launches a
national event, nearly doubling its size while drawing 45 percent of
attendees from outside the region
September 2003
In the midst of the worst tech recession in history, Hannover Fairs takes a huge gamble in launching CeBIT America
September 2003
At an EXPO Roundtable, five top executives from
leading show management companies reveal which industries have been hit
the hardest by corporate events and what it might mean for your show
July/August 2003
How Seybold and other shows are reinventing the face-to-face marketing medium
July/August 2003
The show that put the trade show industry on the
business and financial pages faces speculation about its future and
competition from its creator. Proving yet again that COMDEX is still
the show to watch.
February 2003
California Diving News and the SCUBA Show, two consumer properties, work together to create a cross-promotional dynamo
November/December 2002
Case study: TMC requests proposals online
May 2002
Where do show companies find the capital to see them through tough times?
May 2002
Case study: NetWorld+Interop's show network matures with the computer industry
October 2001
Case Study: The PGA of America’s trade shows went from association
to independent ownership without missing a stroke — despite some
market traps
May 2001
As international conglomerates
and integrated B2B media companies expand their market
share, entrepreneurs must adapt to hold their ground.
February 2001
Market forces converged last year to rock the industry with five deals worth nearly $2 billion
January 2001
How Paul Mackler plans to leverage his company’s $275 million acquisition of Cygnus Business Media
September 2000
January 1997
Reengineering means rediscovering an entrepreneurial management style
July/August 1996
Stay informed with Expo's weekly e-newsletter: Get daily industry news via RSS
An Ascend Media Publication
- 11600 College Blvd., Overland Park, KS 66210, USA Tel 913.469.1110 — Fax
913.469.0806
