Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
What looks great on paper often succumbs to integration failure. Five mistakes to avoid. By Maxine Golding May 2008
As
real-time media changes show coverage dynamics, organizers are pressed
to understand, court and credential the blogging community. By Tom Zind May 2008
After nearly 100 years of dominance, High Point’s furniture market was challenged by a new player. Now it’s fighting back. By Linda Seid Frembes May 2008
John
Deere’s biannual corporate event attracts 80 percent of its dealer
audience and generates more than $235 million in sales of aftermarket
products. By Nancy Mann Jackson May 2008
Annual report shows attendee buying influence remains strong, traffic density stabilizes. By Heather Kirkwood May 2008
Everything Channel’s virtual trade shows are a profitable new venture. By Kara Horner May 2008
Too
often exhibitors are left on their own to determine the ROI on their
sponsorships. Show organizers who invest the time to understand an
exhibitor’s objectives up front will not only have more satisfied
sponsors, but will also be able to generate greater sponsorship revenue
in the long run. By Linda Chandler May 2008
By Danica Tormohlen May 2008
May 2008
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