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In this section, you’ll find articles related to: attendance promotion, exhibit sales, marketing/promotion, date protection, economic impact, budgeting, planning, etc.

8 Consumer Show Trends to Watch

June 2007

Best Practices: Word-of-mouth marketing

June 2007

The allure of the B2C event market

Case Study: Ziff Davis Media used its IT expertise and B2B event experience to launch DigitalLife 2004, a consumer technology event, earning it EXPO’s Best New Consumer Show Award for 2005. Find out how they signed major technology companies and drew 25,000 attendees to this first-time event.

September 2005

Guide to Major Consumer Show Producers

Consumer Show TrendsCurrent market conditions and future trends impacting consumer events

June 2005

Best Practices: Secret ingredient

Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets

February 2005

Cream of the Crop

How five new shows yielded success in 2003

January 2004

What’s your risk tolerance?

3 shows weigh the risks vs. rewards of growing in mature markets

November/December 2003

Predictions for Public Shows

Although consumer shows are a relatively small portion of the market — 17 percent — they face some big challenges, including getting locked out of convention centers, fighting for dates and proving their value to the city.

November/December 2001

Their Day in Court

Case Study: St. Louis Home Builders Association sues to protect its name

November/December 2000

Demon Dates

Local and regional show organizers battle a modern-day Medusa

September 1997

Building Your Show

September 1997

Producing television commercials

July/August 1993

Producing radio spots