Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
In
this section, you’ll find tools, tips and checklists related to all
aspects of planning, promoting and producing association and for-profit
shows.
March 2008
February 2008
January 2008
November/December 2007
October 2007
September 2007
July/August 2007
June 2007
May 2007
April 2007
March 2007
Find out how RFID works, what it will cost and how the technology applies to shows
February 2007
Tips on using podcasts to promote your event, spread brand loyalty and educate your audience
January 2007
Tips on locating, hiring and contracting with destination management companies
November/December 2006
Tips on creating, producing and promoting road shows
October 2006
The most common billing issues to be aware of and tips for reviewing your invoices
September 2006
Pointers for identifying your A/V needs and the company that can best accommodate them
July/August 2006
Just like exhibitor advisory boards, creating an
attendee advisory board can provide you with a whole new perspective on
how to improve your next event.
June 2006
What should and what shouldn’t be included in contracts
April 2006
Tips on reviewing your event from an attendee’s point of view
March 2006
Whether you delegate the responsibility to a
reputable destination management company or work directly with
providers, here’s what you need to know about ground transfers.
February 2006
Hurricanes, fires, terrorism and any number of
unexpected factors can force a show cancellation. Here’s what you need
to know before buying cancellation insurance.
January 2006
How to develop compensation plans, set sales goals and measure the effectiveness of your team
November/December 2005
How to build and maintain attendee mailing lists
October 2005
Nearly half of shows offer a new product showcase,
according a recent EXPOweb poll. Whether you’re looking to launch a new
products section or enhance your existing one, here are some tips on
how to set parameters, promote and sell it, and handle operational
issues.
September 2005
How to use archiving to add value to your event for attendees and revenue to your bottom line
July/August 2005
Even if your small or mid-sized show doesn’t carry
the clout of the big guys, there are still ways to save money without
making it appear you’re cutting corners.
June 2005
When it comes to working with labor unions, show
managers often feel like the middlemen in a chain leading from the
unions to the official service contractor (OSC) to their exhibitors.
Here are some tips to keep things running smoothly all along the chain.
May 2005
E-newsletters are a popular marketing tool, but
can you produce an electronic newsletter that’s not only opened but
also welcomed by your attendees and exhibitors? Here are a few pointers
to make your e-newsletters more successful.
April 2005
Utilizing matchmaking services to help the right
buyers meet the right exhibitors has been a growing trend, especially
in the last year. Many shows are bringing home the ROI of their events
by ensuring exhibitors meet their top prospects. Here’s how it’s done.
March 2005
In the second part of our series on conference
content, we present tips for promoting new and repeat participation in
conferences to increase attendance for your show. In the January 2005
issue, part one examined how to develop conference content.
February 2005
Without great conference content, the best
marketing possible won’t turn out attendees for your event. In the
first part of this two-part series, we’ll examine how to create
conference content that serves and sells. In the second part of the
series, in our February 2005 issue, we’ll explore how to leverage
conference content when marketing a show.
January 2005
If worded properly, exhibitor contracts can improve cash flow and make the operation of an event more efficient. Here’s how.
November/December 2004
Tips and tricks for assessing and meeting your show’s security needs
October 2004
What you need to know about designing your floor
plan, including tips and tools on booth assignments, safety
considerations, floor plan design software and traffic flow
September 2004
Cost-saving tips and advice on planning your next meal function
July/August 2004
New laws regarding how shows can market and
contact prospects can be confusing. Do you know who show staff can
call? How e-mails must be sent? Who can receive a fax? Here’s a short,
up-to-date primer on what’s allowed, what’s not, and what’s next.
May 2004
Using the latest A/V technologies at your show can
be complicated and expensive. Here are some tips for saving money on
your A/V bill.
April 2004
Helping exhibitors become more successful at
following up on leads generated at your show will give your event
greater value in their future marketing plans.
March 2004
Learning the lingo of graphic design helps ensure
that show managers provide contractors with exactly what they need to
get the best results when producing show graphics.
February 2004
What every show manager should know before booking and signing a contract with a high-profile speaker
January 2004
Webcasting, especially live for the masses, is
expensive and requires vast amounts of bandwidth. The truth is not
every virtual attendee is willing to interrupt his day to attend a Web
event. Webcasting isn’t dead, however. Here are some tips for using the
medium today.
November/December 2003
Pressure from budget-conscious exhibitors is
forcing contractors and show organizers to create innovative ways of
working with one another to create savings for exhibitors. The result:
New ways of doing business and charging for services are on the horizon.
October 2003
September 2003
Data about why attendees come to your show and how
they use it can provide valuable insight for shaping future
programming, adding new buyer segments and increasing booth sales. Find
out everything you ever wanted to know about your attendees by using
these tips and resources for conducting attendee surveys.
June 2003
Having trouble selling space in this tight
economy? Facing sales challenges you’ve never encountered in your
career? Get to “Yes” using these tips and resources.
May 2003
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