Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
In this section, you’ll find case studies on all aspects of planning, promoting and producing association and for-profit shows.
April 2008
April 2008
March 2008
March 2008
March 2008
February 2008
February 2008
January 2008
November/December 2007
October 2007
September 2007
July/August 2007
June 2007
May 2007
April 2007
March 2007
Business-benefit guarantee challenges restaurateurs not to find value at food show
February 2007
ATIA accommodates special requirements of people with multiple disabilities
January 2007
Nearly 50 percent of Pulvermedia’s VON attendance comes from co-op marketing campaigns
November/December 2006
50 percent equity partnership teams for-profit with association to grow show revenue
October 2006
The CBA International Convention is born again as the International Christian Retail Show
June 2006
Professional temp staffing management enhances customer experience at ADA events
March 2006
Penton finds that IT pros are willing to pay for technical training at SQL Server roadshows
February 2006
The ad:tech Connect family of products experiments with interactive marketing technologies
January 2006
Why TIA leveraged a $6 million cash reserve to pay cash for TravelCom
January 2006
Customer relationship management professionals “earn as they learn” with CRMI
November/December 2005
Reed makes 50 percent profit margin on debut edition of Web-based Wireless Expo
October 2005
Search Engine Strategies achieves high rankings with audience-approved presenters
October 2005
Cisco builds conference community with free access to on-demand content for one year
September 2005
Accessories Show cuts attendee database by half to
more than double attendance, quadruple the show floor and grow revenue
132 percent since 1998
September 2005
ISE affirms competitors can collaborate in equal equity partnership
July/August 2005
Exhibitor advisory board prompts ISH North America to change show rotation cycle
July/August 2005
Live edition of Chain Leader magazine generates pages and profits
June 2005
Medical shows face many challenges — from
increasing time pressures for physicians and travel restrictions for
international participants to close scrutiny from regulatory
organizations and consolidation among exhibiting companies. Here are
best practices that contribute to continued success for this industry
sector.
June 2005
IDG World Expo packages open source education for export to global markets
June 2005
E.J. Krause covers drayage fees at Expo Manufactura, increasing attendance and space rentals
May 2005
CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference
May 2005
Reed Exhibitions’ Exhibitor University teaches customers how to set and meet objectives
April 2005
Birds of a feather take wing with wearable computers that hookup like-minded professionals
April 2005
Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets
February 2005
H2 Events owns 50 percent of the Centurion Show with 98 exhibiting companies owning the other 50 percent
January 2005
Name badge uses RFID technology to track satellite session attendance, proving value for grantors who underwrite the sessions
January 2005
Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show
November/December 2004
SmartEvent calculates the potential connections among Supercomm participants
October 2004
Penton’s online trade show produces steady stream of leads for a handful of exhibitors
October 2004
MediaLive deploys Web log to hype technology featured at its events
September 2004
1,000 volunteers on 60 committees produce World Ag Expo to promote California agriculture
September 2004
Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings
May 2004
Guided tours take mystery out of technologies exhibited at Retail Systems
May 2004
U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships
April 2004
Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference
April 2004
Two associations replace their annual shows with a single, more profitable event
March 2004
Regional publisher uses e-mail newsletter to test-market new event
February 2004
Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors
February 2004
Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in
January 2004
Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years
January 2004
Bringing sales in house and packaging booth space
with magazine advertising has cut Allured’s sales compensation expense
by 4 percent and nearly doubled booth sales
November/December 2003
Personal invitations bring Hispanic food and beverage buyers to New York debut
November/December 2003
E3 creates consumer Web site, extending the trade show’s reach to more than 200,000 video game enthusiasts over three days
October 2003
Expecting protestors at the agricultural
technology show, management coordinated procedures with a government
Security Team and local police
October 2003
Cygnus shuts down regional show and launches a
national event, nearly doubling its size while drawing 45 percent of
attendees from outside the region
September 2003
Association creates its own general service contracting company to stabilize or reduce exhibit costs at PACK EXPO
September 2003
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