Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
May 2008
April 2008
March 2008
February 2008
February 2008
January 2008
January 2008
November/December 2007
November/December 2007
October 2007
October 2007
October 2007
September 2007
September 2007
July/August 2007
June 2007
May 2007
May 2007
Relationship-marketing or value-added programs offered
April 2007
April 2007
March 2007
March 2007
Renewal rates average 75 percent
February 2007
A recent convention center report provides
facility benchmarks on occupancy, building rental, food-and-beverage
revenue and attendance. Find out how these factors affect your rates
and what’s negotiable now.
January 2007
Most shows pay exhibit hall rental fees
January 2007
EXPO’s annual review of new and expanded
facilities features eight new facilities and eight expansions opened in
2006. Plus, an additional 57 facilities are currently under
construction.
January 2007
EXPO’s 2006 financial benchmarking study tracks
the performance of exhibitions in terms of income, expenses and profits
in a range of categories
November/December 2006
November/December 2006
Annual report predicts business-to-business magazines, not trade shows, will lose marketshare from gains by e-media
November/December 2006
Lack of attendance draw is the No. 1 reason shows leave a city
October 2006
Revenue will increase from 14 percent of total show revenues in 2005 to 17 percent in 2006
September 2006
41 construction projects underway in the United States and Canada will add 7.3 million square feet of exhibit space by 2010
September 2006
Despite rising occupancy rates, most shows aren’t having trouble finding rooms
July/August 2006
Annual report reveals traffic density is up slightly; attendee buying influence remains strong
June 2006
Corporate events for exhibitors and Webinars are the fastest-growing nontraditional events in 2006
May 2006
Education continues to be an essential component for shows in 2006
April 2006
Show organizers spend $156 per exhibitor on sales promotion
March 2006
Show organizers predict a doubt-digit increase for booth sales in 2006
February 2006
The 2nd Annual CEIR Index Report dubs 2004 “The
Year of Recovery.” Industry insiders say sustaining growth in 2006 will
require a strong marketplace and innovations that deliver value.
Whether your sector is a leader or a laggard, remaining relevant will
be the supreme challenge.
January 2006
Expenses outpace revenues
January 2006
Shows spend an average of $17 per attendee on promotions
November/December 2005
Revenue will increase slightly from 2005 to 2006
October 2005
VSS predicts that trade show spending will increase 6.1 percent to $9.71 billion in 2005
October 2005
Outlook for hiring looks solid for 2006
September 2005
Show organizers average 44 percent profit margin for their largest shows
July/August 2005
Show organizers are planning more nontraditional events in 2005 compared with 2004
June 2005
Annual report on trade show attendee benchmarks
reveals density on the show floor and buying plans are on the rise;
attendee buying influences remains strong
May 2005
Special Report: The DMA 2004 Response Rate Report provides benchmarks for direct marketing response rates, media, costs and ROI
May 2005
April 2005
March 2005
February 2005
With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee
February 2005
January 2005
The industry’s first-ever study reveals how show organizers make site selection decisions.
November/December 2004
Find out how much exhibitors, attendees and other
event organizers spend in the host city. Use the data to determine the
economic impact of your event and benchmark your spending against the
average
September 2004
VSS predicts that trade show spending will increase 2.4 percent in 2004
September 2004
Exhibit Surveys’ report reveals attendees spent more time on the show floor and more days at shows in 2003
June 2004
A recent convention center report provides
facility benchmarks on occupancy, building rental, food-and-beverage
revenue, attendance and hotel room nights.
May 2004
First-ever study reveals that 13,185 events in the
United States and Canada generated an estimated $120 billion in
economic impact.
November/ December 2001
Forecast reveals that exhibition revenues will grow in 2001, while B2B magazines lose ground
September 2001
June 2001
EXPO’s 2001 Readers Report indicates that managers
are producing more shows, attendance and exhibit space are
up, and budgets are growing substantially.
June 2001
January 1997
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