Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
In
this section, you’ll find articles related to: strategies for
increasing attendance, attendance promotion, education, VIP buyers
programs, spouse programs, etc.
April 2008
March 2008
February 2008
January 2008
January 2008
November/December 2007
October 2007
September 2007
September 2007
September 2007
July/August 2007
June 2007
May 2007
Relationship-marketing or value-added programs offered
April 2007
April 2007
March 2007
November/December 2006
Supernova conferees connect using the latest
Web-based tools, extending an elite networking event into the
blogosphere where virtually anyone can participate.
June 2006
Since 2003, the percentages of new attendees have
dropped to the low 30s — even as total attendance was on the rise.
Learn how some show producers, like InfoComm, are bucking the trend.
May 2006
PRI’s racing event draws a standing-room-only crowd of 8,200 and clears a tidy profit
May 2006
Demographic and transportation advantages can make Northeast destinations worth the investment
April 2006
Education continues to be an essential component for shows in 2006
April 2006
Tips on reviewing your event from an attendee’s point of view
March 2006
Show organizers predict a doubt-digit increase for booth sales in 2006
February 2006
No other region of the country has so many clearly
branded, aggressively marketed destinations. These brand identities can
boost attendance when they’re leveraged with the right groups. Here’s
what you need to know to maximize attendance at your next event in the
West.
February 2006
Shows spend an average of $17 per attendee on promotions
November/December 2005
Five steps for planning and using post-show research to help improve your next event
November/December 2005
Customer relationship management professionals “earn as they learn” with CRMI
November/December 2005
Search Engine Strategies achieves high rankings with audience-approved presenters
October 2005
How to build and maintain attendee mailing lists
October 2005
America is on the cusp of a generational shift not
seen since the Boomers. Gen Y — which represents 78 million people and
is four times the size of Gen X — has already entered the professional
workforce, and they’re starting to attend and exhibit at shows. Do you
have a plan to reach this influential group?
October 2005
Accessories Show cuts attendee database by half to
more than double attendance, quadruple the show floor and grow revenue
132 percent since 1998
September 2005
Cisco builds conference community with free access to on-demand content for one year
September 2005
Associations rely on built-in constituencies to
support their annual conventions and trade shows. But decisions to
attend are no longer automatic for members and vendors. Find out
how market intelligence fuels changes — from modest to extreme — for
three association shows.
July/August 2005
How to use archiving to add value to your event for attendees and revenue to your bottom line
July/August 2005
Strategic research is critical to the success of
your event, but it can also be expensive. Here are 5 common research
objectives and 4 cost-effective techniques.
July/August 2005
Five steps for planning, organizing and managing show contests
June 2005
CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference
May 2005
Annual report on trade show attendee benchmarks
reveals density on the show floor and buying plans are on the rise;
attendee buying influences remains strong
May 2005
It takes more than a marketing campaign to
motivate corporate officers to attend shows. Producers like Gartner
make a compelling argument by offering quality content, exclusivity,
peer networking and incentives that prove their value.
May 2005
Capitalizing on travel trends to increase attendance
April 2005
E-newsletters are a popular marketing tool, but
can you produce an electronic newsletter that’s not only opened but
also welcomed by your attendees and exhibitors? Here are a few pointers
to make your e-newsletters more successful.
April 2005
Utilizing matchmaking services to help the right
buyers meet the right exhibitors has been a growing trend, especially
in the last year. Many shows are bringing home the ROI of their events
by ensuring exhibitors meet their top prospects. Here’s how it’s done.
March 2005
February 2005
With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee
February 2005
In the second part of our series on conference
content, we present tips for promoting new and repeat participation in
conferences to increase attendance for your show. In the January 2005
issue, part one examined how to develop conference content.
February 2005
What show organizers can learn from retailers to create memorable experiences to keep attendees coming back
January 2005
Name badge uses RFID technology to track satellite session attendance, proving value for grantors who underwrite the sessions
January 2005
Without great conference content, the best
marketing possible won’t turn out attendees for your event. In the
first part of this two-part series, we’ll examine how to create
conference content that serves and sells. In the second part of the
series, in our February 2005 issue, we’ll explore how to leverage
conference content when marketing a show.
January 2005
Case Study: Using its research capabilities, SIA
created the Buying Power Index, which reveals that attendees at the
2004 SnowSports Show represent 80 percent of $2.3 billion in industry
revenues. Find out how the association mines its extensive database of
exhibitors and attendees and uses the data to increase sales and drive
attendance.
November/December 2004
The co-location trend is accelerating, in part,
due to diminishing participation in shows by both attendees and
exhibitors. For FMI and many other show organizers, co-location brings
synergy to events with overlapping markets, increasing buyers for
exhibitors and enhancing education and product awareness for attendees.
November/December 2004
Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show
November/December 2004
E-mail might still be your best bet for retention, but attracting new customers will take a new mix of tools and messages.
October 2004
SmartEvent calculates the potential connections among Supercomm participants
October 2004
MediaLive deploys Web log to hype technology featured at its events
September 2004
Guided tours take mystery out of technologies exhibited at Retail Systems
May 2004
How Natural Products Expo and others customize the networking process and tailor the experience
May 2004
With so many similarities between publishing and
trade shows, show managers who’ve made the switch may have the edge.
They bring a unique B2B perspective from publishing that both
complements and contrasts with trade shows. Find out what they know —
and how to put these publishing strategies to work at your next show.
May 2004
Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings
May 2004
Guided tours take mystery out of technologies exhibited at Retail Systems
May 2004
U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships
April 2004
Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference
April 2004
Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors
February 2004
Annual trade show attendance trend survey reveals database marketing is out; relationship marketing is in
February 2004
Sound too good to be true? It’s not. More and more CVBs are offering an array of free promotions to help shows build attendance.
February 2004
Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in
January 2004
Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years
January 2004
What every show manager should know before booking and signing a contract with a high-profile speaker
January 2004
Personal invitations bring Hispanic food and beverage buyers to New York debut
November/December 2003
5 newcomers to the industry apply unconventional
wisdom to producing shows. Find out how these leaders extended their
brands, redefined their target audiences and formed strategic
partnerships to grow their shows.
November/December 2003
10 show strategies for the future, excerpted from Francis Friedman’s white paper on trends and challenges 2003-2010
October 2003
How five shows are fueling growth in red-hot industries
October 2003
September 2003
The answers may surprise you. An emphasis on
exhibitor and attendee relationship-building programs is a greater
contributor to success than either the size of your marketing budget or
the size of your marketing staff.
May 2003
Though metrics are down, positive signs point to progress for those willing to focus
April 2003
Try these seven tactics to move your conference sessions from good to great
November/December 2002
Despite the negative effect of Sept. 11, economic
woes and spending-conscious companies, four shows thrive by revving up
their marketing and promotions efforts.
October 2002
25 tips to help your show make or save money
September 2001
How Mega-media Forces Are Transforming Our Industry
July 1999
Data about why attendees come to your show and how
they use it can provide valuable insight for shaping future
programming, adding new buyer segments and increasing booth sales. Find
out everything you ever wanted to know about your attendees by using
these tips and resources for conducting attendee surveys.
March 1999
How to profile your audience to compile useful research statistics
September 1997
The extra oomph that will lure your customers back time and again
May 1997
U.S. Department Of Commerce programs unite international buyers and sellers
November/December 1996
Do show organizers have the courage to invite scrutiny by third-party auditors, then reveal their results?
May 1996
How to guarantee your brochures work harder for you
March 1996
There are plenty of prospects in the sea.Here's how to lure them to your events worldwide.
September 1995
Invited or not, children and spouses are attending shows in large numbers. How do you keep them occupied?
November/December 1994
Admitting the public to your trade show can pay off if you're prepared
November/December 1994
Quality research can be key to understanding what motivates attendees
November/December 1994
Ideas for attracting and keeping attendees
May 1994
Producing a show in Mexico
March 1994
Managing your show's ups and downs
March 1994
Worldwide efforts increase international attendance
November/December 1993
Exhibitors and show managers join forces to promote attendance
May/June 1993
Creating awareness and credibility
July/August 1992
What can trade and consumer show managers learn from one another?
May/June 1992
Forget the total attendance figures; find the power buyers
November/December 1991
Proven ideas for even the smallest budgets
July/August 1991
Special problems call for creative solutions
March/April 1991
Find out how well your show did, and why
November/December 1990
Appealing to a wider variety
July/August 1990
Improving attendance through better list management
November/December 1989
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