Marketing/Promotions sponsored by the Dallas Convention and Visitors Bureau
In
this section, you’ll find articles specifically related to association
shows, including case studies, association show trends, etc. (Most
articles in EXPO pertain to both association and for-profit shows. If
you’re looking for information on a general show management topic [for
example, booth sales], click on the appropriate tabs on the left side
of the page or search by keyword.)
April 2008
April 2008
April 2008
February 2008
January 2008
October 2007
September 2007
September 2007
July/August 2007
ATIA accommodates special requirements of people with multiple disabilities
January 2007
In 2004, two new execs with no association
experience joined the Travel Industry Association (TIA). Concerned that
the huge success of the association’s large trade show — the
International Pow Wow — put the organization in a highly vulnerable
financial position, the two began making very corporate-type moves. Two
recent strategic for-profit show acquisitions have broadened TIA’s
member base, boosted its relevance and diversified its economics.
January 2007
50 percent equity partnership teams for-profit with association to grow show revenue
October 2006
Following Hurricane Katrina, 87 events cancelled
or moved to other cities, taking with them more than $2 billion worth
of meetings, convention and trade show business from the city of New
Orleans. But ALA decided to stand by its commitment to come to New
Orleans, becoming the first citywide convention in 10 months. EXPO
brings you the real story behind how the show came together, and what
other organizers can expect in New Orleans.
September 2006
Three executives reorganized their association shows and increased their revenues. Here's how they did it.
July/August 2006
The CBA International Convention is born again as the International Christian Retail Show
June 2006
SHOPA’s Buyer 2 Seller MarketPlace generates new revenue stream
April 2006
Why TIA leveraged a $6 million cash reserve to pay cash for TravelCom
January 2006
Once viewed as a cost-cutting measure, outsourcing
part or all of your show management has proven to be smart strategy for
some associations that have taken advantage of expert knowledge while
allowing staff to stay focused on organizational objectives. Find out
why outsourcing vs. staffing up works for these associations.
November/December 2005
Associations rely on built-in constituencies to
support their annual conventions and trade shows. But decisions to
attend are no longer automatic for members and vendors. Find out
how market intelligence fuels changes — from modest to extreme — for
three association shows.
July/August 2005
ISE affirms competitors can collaborate in equal equity partnership
July/August 2005
Case Study: AIIM sold its biggest asset to
Advanstar to focus its resources on meeting member needs. Here’s how
the two organizations successfully blended the AIIM and ON DEMAND shows
to create an enterprise IT flagship event.
July/August 2005
Case Study: Using its research capabilities, SIA
created the Buying Power Index, which reveals that attendees at the
2004 SnowSports Show represent 80 percent of $2.3 billion in industry
revenues. Find out how the association mines its extensive database of
exhibitors and attendees and uses the data to increase sales and drive
attendance.
November/December 2004
SmartEvent calculates the potential connections among Supercomm participants
October 2004
1,000 volunteers on 60 committees produce World Ag Expo to promote California agriculture
September 2004
Once partners now competitors, AHMA and Reed Exhibitions vie for hardware industry dominance in the aftermath of an ugly split
September 2004
Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings
May 2004
Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference
April 2004
Two associations replace their annual shows with a single, more profitable event
March 2004
How five new shows yielded success in 2003
January 2004
Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in
January 2004
Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years
January 2004
3 shows weigh the risks vs. rewards of growing in mature markets
November/December 2003
E3 creates consumer Web site, extending the trade show’s reach to more than 200,000 video game enthusiasts over three days
October 2003
Association creates its own general service contracting company to stabilize or reduce exhibit costs at PACK EXPO
September 2003
How Gary Shapiro’s belief in trade shows, his
passion for consumer electronics and his entrepreneurial leadership
keep CES on top
June 2003
SuperZoo co-locates for crossover market share
May 2003
INFOCOMM endorses official DMC for off-site events
May 2003
Case Study: APTA cleans up housing with Passkey-enabled CVBs
January 2003
Case Study: Digital photography delivers images for multiple media
November/December 2002
Case study: InfoComm selects single source for online services
September 2002
Case study: Managing multiple events with licensed software
July/August 2002
Case study: OFC surveys the fiber-optics market
June 2002
Case study: OTO EXPO publishes online daily news
April 2002
Case study: IEC exhibitors use PDAs to retrieve barcode badge data
March 2002
Case Study: Rapid access to relevant information drives the content and design of the CES Web site
October 2001
CASE STUDY: The PGA of America’s trade shows went
from association to independent ownership without missing a
stroke — despite some market traps
May 2001
ISA readjusts its regional plan to reflect changing member needs
January 2001
Three non-profit associations acquire a for-profit trade show
January 2001
Case Study: St. Louis Home Builders Association sues to protect its name
November/December 2000
Case Study: Pet-supply association repositions, rebrands and renames its 50-year-old event
October 2000
DMA shows at a glance
July 2000
Case Study: ASME masters a biennial Overseas event
July 1999
Creating balance and harmony when merging expositions
April 1994
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